🎨 Brand Brief

Define your name, voice, colors, and story once — then every post, menu, and email matches.

For: Anyone whose business needs to look and sound consistent.

# [Brand name] — Brand Brief
_Last updated: [date]_

## The one-liner
[Brand name] helps [who] [get what] — [the feeling in 2–3 words, e.g. "warm and dependable"].

## Our story (3 sentences max)
[Why does this exist? What moment started it? Keep it human.]

## Voice — how we sound
- We ARE: [e.g. warm, plainspoken, a little playful]
- We are NOT: [e.g. corporate, salesy, sarcastic]
- Words we love: [list a few] · Words we never use: [list a few]

## Look
- Colors: [main color] + [accent] (hex codes if you have them: #______)
- Font feel: [clean & modern / classic & serif / handwritten & warm]
- Logo: [describe or link]

## Our customer, in their words
"[Write one sentence your real customer would say about their problem.]"

## The promise we keep every time
[One sentence. This is the brand. e.g. "Your order is right, on time, every time."]

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_Tip: paste this into your AI before ANY writing task: "Using this brand brief, write me [an Instagram caption / a menu description / a reply to this review]…"_