🎨 Brand Brief
Define your name, voice, colors, and story once — then every post, menu, and email matches.
For: Anyone whose business needs to look and sound consistent.
# [Brand name] — Brand Brief _Last updated: [date]_ ## The one-liner [Brand name] helps [who] [get what] — [the feeling in 2–3 words, e.g. "warm and dependable"]. ## Our story (3 sentences max) [Why does this exist? What moment started it? Keep it human.] ## Voice — how we sound - We ARE: [e.g. warm, plainspoken, a little playful] - We are NOT: [e.g. corporate, salesy, sarcastic] - Words we love: [list a few] · Words we never use: [list a few] ## Look - Colors: [main color] + [accent] (hex codes if you have them: #______) - Font feel: [clean & modern / classic & serif / handwritten & warm] - Logo: [describe or link] ## Our customer, in their words "[Write one sentence your real customer would say about their problem.]" ## The promise we keep every time [One sentence. This is the brand. e.g. "Your order is right, on time, every time."] --- _Tip: paste this into your AI before ANY writing task: "Using this brand brief, write me [an Instagram caption / a menu description / a reply to this review]…"_
Pro move: paste this into your AI and say "Interview me one question at a time and fill this template in from my answers." Ten minutes later you have a real document. Or connect NeLocker to your AI and just ask for "the Brand Brief template from NeLocker."