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👤 Customer Persona

Know exactly who you're serving — so every product, post, and price fits them.

For: Anyone selling anything. One page per customer type.

# Persona: [give them a name, e.g. "Busy Brenda"]
_Last updated: [date]_

## Snapshot
- Age & life stage: [e.g. 34, two young kids, works full-time]
- Where they live/shop/scroll: [neighborhood, stores, apps]
- Money situation: [what's "cheap" and "expensive" to them?]

## The job they're hiring you for
[Not your product — their goal. e.g. "Get a birthday cake that wows without any effort."]

## Their day, where you fit in
[When does your product enter their life? What's happening around them at that moment?]

## What they've tried before
[The alternatives — and what annoyed them about each.]

## What would make them say WOW
[One thing that would make them tell a friend.]

## What would make them leave
[One thing that would quietly lose them forever.]

## A sentence they'd actually say
"[Their words, their tone.]"

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_Tip: ask your AI "Act as this persona and react honestly to my [price / flyer / menu / homepage]."_

Pro move: paste this into your AI and say "Interview me one question at a time and fill this template in from my answers." Ten minutes later you have a real document. Or connect NeLocker to your AI and just ask for "the Customer Persona template from NeLocker."