👤 Customer Persona
Know exactly who you're serving — so every product, post, and price fits them.
For: Anyone selling anything. One page per customer type.
# Persona: [give them a name, e.g. "Busy Brenda"] _Last updated: [date]_ ## Snapshot - Age & life stage: [e.g. 34, two young kids, works full-time] - Where they live/shop/scroll: [neighborhood, stores, apps] - Money situation: [what's "cheap" and "expensive" to them?] ## The job they're hiring you for [Not your product — their goal. e.g. "Get a birthday cake that wows without any effort."] ## Their day, where you fit in [When does your product enter their life? What's happening around them at that moment?] ## What they've tried before [The alternatives — and what annoyed them about each.] ## What would make them say WOW [One thing that would make them tell a friend.] ## What would make them leave [One thing that would quietly lose them forever.] ## A sentence they'd actually say "[Their words, their tone.]" --- _Tip: ask your AI "Act as this persona and react honestly to my [price / flyer / menu / homepage]."_
Pro move: paste this into your AI and say "Interview me one question at a time and fill this template in from my answers." Ten minutes later you have a real document. Or connect NeLocker to your AI and just ask for "the Customer Persona template from NeLocker."