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💡 Product Idea One-Pager (mini PRD)

Turn a fuzzy idea into one clear page — what it is, who it's for, why they'd want it.

For: Anyone with an idea — before you build, buy, or pitch anything.

# [Your idea's name] — One-Pager
_Last updated: [date]_

## The idea in one sentence
[What is it? e.g. "An app that reminds plant owners when to water each plant."]

## Who it's for
[Describe ONE specific person who needs this. e.g. "Busy apartment dwellers with 5+ houseplants who keep killing them."]

## The problem they have today
[What do they struggle with right now? How do they cope — what's the duct-tape workaround?]

## How this solves it
[Plainly, what does your thing do for them? What changes in their day?]

## Why they'd pick this over what exists
[Name the alternative (even "doing nothing") and why yours wins.]

## The smallest version worth making
[What's the ONE core feature? Cut everything else for now.]

## How you'd know it's working
[One number: signups? sales? repeat users? What target in 90 days?]

## Open questions
- [What don't you know yet? Who could you ask?]

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_Tip: paste this whole page into your AI and ask "What's the weakest assumption here, and how do I test it cheaply?"_

Pro move: paste this into your AI and say "Interview me one question at a time and fill this template in from my answers." Ten minutes later you have a real document. Or connect NeLocker to your AI and just ask for "the Product Idea One-Pager (mini PRD) template from NeLocker."